For the 2025 holiday season, Voxo Design set out to redefine how luxury retail is experienced in Erbil. We moved away from traditional videography and instead utilized Hyper-Realistic CGI (Computer-Generated Imagery) to create a “Surreal Marketing” campaign for Hand Down Duty Free.

The goal was to stop the scroll. We transformed the familiar architecture of Hand Down Duty Free into a magical, winter wonderland. Our team designed a larger-than-life CGI sequence featuring iconic holiday elements interacting with the physical storefront in a way that felt both impossible and incredibly real.